Shoshana Zuboff doesn’t mince words when it comes to the data economy. According to Zuboff, author of the recent book The Age of Surveillance Capitalism, our very souls are at stake. But the seeds of surveillance capitalism were planted rather innocently, back in the heady days of the dotcom bubble. As Zuboff tells it, it all began with Google. When the young company entered crisis mode, they needed to find new ways to make money. And a whole new economic logic was born — one that has now spread across every sector of the economy, and has invaded every facet of our online lives. Zuboff warns that surveillance capitalism threatens much more than just our privacy.